Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

The Committees of Advertising Practice (CAP) author the UK Advertising Codes and the Advertising Standards Authority (ASA) independently administer them to ensure advertising remains responsible, benefitting people, business and society in general.

This report considers whether, in line with their regulatory objectives, CAP and the ASA are doing enough to address the potential for harm or offence arising from the inclusion of gender stereotypes in ads.

The report takes into account a wide range of academic, regulatory and public policy information, and the views of interest groups, advertising industry representatives and the general public in support of its objectives and findings.
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