Deborah Gruenfeld: Power & Influence

When people want to make an impression, most think a lot about what they want to say. Stanford Business Professor Deborah Gruenfeld cautions you to think twice about that approach. The factors influencing how people see you are surprising: Words account for 7% of what they take away, while body language counts for 55%. There is a body language of power. Gruenfeld introduces the body languages of authority and being approachable. Becoming fluent in matching body language to each situation can be a source of power and influence. Gruenfeld also shares leading social science research on the ways in which body language affects your psychology, in addition to influencing how others perceive you. Deborah H Gruenfeld is the Moghadam Family Professor of Leadership and Organizational Behavior and the Codirector of the Executive Program for Women Leaders.

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