Gender Equality in Thai Broadcasting Organizations

This research highlights the status of gender equality in 6 Thai broadcasting stations, including Thai TV3, Royal Thai Army Radio and Television Channel 5, Bangkok Broadcasting & TV Channel 7, Modern 9 TV, NBT and Thai PBS. It applies UNESCO's Gender-Sensitive Indicators for Media (GSIM) for gender equality dimension development in Thai broadcasting medias. It covers both the dimensions of organizational policy and content image complied with international standards. The research tools are qualitative research by in-depth interview with 14 broadcasting organization executives and quantitative research by survey research with 300 operational staff of broadcasting organization and analysis in frequency of news program and advertisement contents in term of gender equality.