Generation Z Driving Change for Gender Equality
United States of America
Photo credit: The New School Summer 2019 Project Team
Dear WE EMPOWER Community,
We are a group of New School Students who are collaborating with the WE EMPOWER Programme team for our Summer 2019 Programme. We are very excited about this opportunity.
Companies are investing in community development programmes to make valuable, effective and responsible contributions that also make business sense. Companies lead by example, showcasing their commitment to gender equality and women’s empowerment.
A key motivation is to respond to consumer preferences to buy from companies that are active in the community and support community initiatives. Consumers want companies to give back to the communities where they do business; therefore, companies can make important contributions to social change by aligning to consumer preferences.
Millennials is the generation that have brought changes and motivated that transformation. There are numerous studies about the millennials behavior, but we would like to understand what motivates the next generation - Generation Z. What are their expectations entering the workforce? What drives their decisions? What are their expectations from current/future employers?
How can you engage
We are seeking participants from 18 years to 23 years from G7 Countries (Canada, France, Germany, Italy, Japan, United Kingdom, Unites States) and the European Union to be featured in our project. If you are interested in having your voice heard, please respond to our Twitter poll. Some respondents may be contacted for an interview that will be featured in UN Women’s WE EMPOWER Programme report. If you would like to be interviewed, please contact us here with the title “Interview Generation Z”.
We look forward to your participation!
Do you want to become part of @UN_Women #WeEmpower programme’s #GenZ report? Are you 18-23 years old?— Empower Women (@Empower_Women) June 27, 2019
If yes to both, answer the Q's at the thread below to be considered for an interview and make your voice heard! 👇👇👇 pic.twitter.com/zNQOYX4jEO
QUESTION 2: When selecting a future employer, which benefits do you consider most important?— Empower Women (@Empower_Women) June 27, 2019