#WeLearn: Financial Fundamentals


On 23 September 2020, the WE EMPOWER - G7 Programme hosted the "#WeLearn: Financial Fundamentals" learning session. The objective was to get equipped with the basic financial knowledge and skills one need to manage she/her business’s finances and make sound decisions to guide her/his company’s growth.


Many entrepreneurs unintentionally sabotage their company’s success because they are unaware of how to properly manage their finances. This webinar will equip you with the basic financial knowledge and skills you need to manage your business’s finances and make sound decisions to guide your company’s growth. We will cover:

  1. Cash flow management and why it’s important
  2. Financial reports and how they give you a full picture of your financial situation
  3. Analyzing and improving your company’s profits
  4. How to effectively speak to your banker to get what you want



After registering, you will receive a confirmation email containing information about joining the event.



Laura Didyk, Vice President and National Lead Women Entrepreneurs, Business Development Bank of Canada 

In this role, she leads the bank’s national strategy to support Canadian women entrepreneurs and ensures that strategy is integrated across the entire bank.

Laura has always been passionate about entrepreneurship. Since 1994, Laura has held progressively senior roles at Business Development Canada (BDC) across many divisions of the bank. From consulting and finance, to branch support and subordinate financing, Laura has worked with all types of entrepreneurs, at all stages of their business, helping them access the advice and capital needed to grow and succeed. Through this experience, she consistently saw one gap: a lack of women.

Since 2015, Laura has been an ally and advocate for female business owners and leaders. She began as the regional Women Entrepreneurs Lead in the prairies helping drive the bank’s strategy and securing local champions. Today, she drives the bank’s mandate to support women entrepreneurs across Canada. She is a sought after speaker and presenter on the topic of women entrepreneurship and leadership and regularly mentors and coaches female entrepreneurs.

Having lived and worked in Calgary for over 20 years, Laura spends as much time as she can in the mountains skiing and hiking with her husband and two daughters. A Chartered Professional Accountant (CPA), she holds a Business degree and a degree in Actuarial Science from the University of Manitoba.  Laura also serves on Women Business Enterprises Canada’s (WBE Canada) Board of Directors, and on WEConnect International’s Expert Advisory Council on How to Connect Access to Markets to Access to Finance for Women Business Owners.



Promoting Economic Empowerment of Women at Work through Responsible Business Conduct in G7 Countries (WE EMPOWER - G7 Programme) is a programme funded by the European Union (EU) and implemented by UN Women and the International Labour Organization (ILO). The WE EMPOWER - G7 Programme convene multistakeholder dialogues in the EU, Canada, Japan and the US to exchange knowledge, experiences, good practices and lessons learned in the context of the changing world of work.


WE EMPOWER - G7 Programme brings to its stakeholders and friends a series of learning sessions to help them learn new skills that is amongst the top requirements on today job market. By learning these skills and their application, they will get more confident in their ability to participate in interviews, new job search, progress in career.

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