Webinar - G7 Success Stories under EU-Canada Comprehensive Economic and Trade Agreement


Did you miss the webinar? Please see the recorded version below.


The WE EMPOWER Team will host a webinar to highlight success stories and best practices for women in business and women-owned business under CETA.

The European Union (EU) - Canada Comprehensive Economic and Trade Agreement (CETA) is a progressive trade agreement that upholds and promotes shared values of the European Union and Canada. This landmark agreement was signed on October 30, 2016 and entered into force provisionally on September 21, 2017.

CETA was designed to help create jobs, strengthen economic relations and boost trade between Canada and Europe. CETA is a progressive free trade agreement which covers virtually all sectors and aspects of Canada-EU trade in order to eliminate or reduce 98% of tariffs.[1]

From October 2017 to July 2018 two-way goods and services trade between Canada and the European Union totalled $110.6 billion, a 6.1% increase over the equivalent pre-CETA period.

  • Goods trade totalled $79.4 billion and increased 6.3%
  • Services trade totalled $31.2 billion and increased 5.4%[2]

What are the implications of CETA for women in business? How can women benefit from CETA?

Join us for an interactive discussion as we learn about success stories and opportunities to strengthen women's economic empowerment under CETA.


Showcase best practices and lessons learned from private sector in Canada and G7 counterparts.



Dana Peebles, Founder and Director of Kartini International


Nancy Wilson, CEO Canadian Women’s Chamber of Commerce

Maria Marchyshyn, Organization of Women in International Trade

Karen Kastner, Vice President Partnership and Government Relations  - Business Development Bank of Canada 

Jennifer CookeCorporate Lead - Women’s Business Strategy, Export Development Canada

Cathy Murphy, Vice President - European Union Chamber of Commerce



Maria Marchyshyn – Board Member, Organization of Women in International Trade

Maria Marchyshyn currently serves as the Vice- President of Finance with the Organization of Women in International Trade. In her other capacity, she works as an analyst for the G7 and G20 Research Groups, based at the Munk School of Global Affairs at the University of Toronto. Her work focuses on macroeconomic issues, including international trade and finance and topics regarding the European Union. Currently Maria leads the groups' research on international trade due to her expertise in trade policy and trade agreements. She has attended two G7 summits-one in 2014 in Brussels and the second in 2016 in Japan. Previously she has promoted CETA while working at the European Union Centre of Excellence at York University. She has also worked as a researcher with the European Parliament's INTA Committee in Brussels. Maria completed an Honours degree in International Business Administration (IBBA) with specialization in finance at the Schulich School of Business at York University.


Jennifer Cooke, Corporate Lead - Women’s Business Strategy, Export Development Canada

Jennifer joined EDC in 2010 to work directly with Canadian companies and help them succeed in international markets. As the new Corporate Lead for EDC’s Women Business Strategy, Jennifer is focused specifically on helping more women entrepreneurs export to grow their business. Working directly, as well as through key partners, EDC is offering specialized trade knowledge, facilitating trade with financing and insurance, and providing connections to enable companies to go, grow and succeed globally.

Jennifer is inspired by Canadian entrepreneurs and believes strongly in the untapped potential to grow Canada’s economy by empowering more women-owned and -led businesses to scale and grow beyond borders. Jennifer is dedicated to removing barriers and to delivering the best customer experience by providing companies the knowledge and expertise they need to make their mark in international markets.

Jennifer is a graduate of University of Western Ontario’s Richard Ivey School of Business, and has enjoyed a variety of experiences working both in large multinational corporations, and as part of an entrepreneurial start-up. Jennifer’s knowledge is enriched by international work experiences in the US, the UK and Mexico. Jennifer is bilingual in both English and French with a sprinkling of Spanish.



Karen Kastner – Vice President, Partnerships and Government Relations, Business Development Bank of Canada

Karen Kastner was appointed Vice President, Partnerships and Government Relations in July 2016. In her role she leads a national team and is responsible for the development and implementation of BDC’s external partnership and government relations strategies. Karen joined BDC in 2006 as director of corporate strategy and planning. She was subsequently promoted to assistant vice-president in the same functional area. During this time, she led the development of numerous annual corporate plans and was responsible for the Bank’s submission for the 2010 legislative review of the BDC Act. In 2012, Ms. Kastner was promoted to Vice President, Office of the President, serving as strategic advisor to the President and CEO, until taking on her current role. Karen began her career with the federal Department of Justice where she worked on the implementation of new domestic legislation. She then became involved in international treaty negotiations, providing policy advice and representing Canada at the United Nations, G8, European Commission and Organization of American States. Karen also worked at the Canadian Air Transport Security Authority which she joined to build its corporate planning and government relations functions. Karen holds a Bachelor of Arts in Communication Studies from Concordia University and an LL.B from the University of Ottawa. She has published articles in the United Nations Publications and the International Institute of Security Studies.



Cathy Murphy, Vice President – European Union Chamber of Commerce in Canada

Cathy is a communications professional with significant experience in international relationship building. She is the Managing Director of the Ireland Canada Chamber of Commerce Toronto (ICCCTO) and Vice President of the European Union Chamber of Commerce Canada (EUCCAN). For the ICCCTO she fulfils a vital role as the high profile public face of the organization, hosts international business summits, and oversees new program inaugurations, promoting the strength of Canada-Ireland relations. As VP of EUCCAN she helps to ensure the organization’s vision to: support EU companies to better communicate with each other and with EU institutional stakeholders; offer valuable up to date information to EU businesses in Canada and EU businesses seeking to enter the Canadian market; and facilitate communication and coordination between the different EU organizations and businesses throughout Canada.

Working closely with the Government of Ireland’s Department of Foreign Affairs and Trade through the Emigrant Support Program, Cathy, was the inaugural Executive Director of the Irish Canadian Immigration Centre, created this organization’s brand, shaping its infrastructure, influencing strategy and priorities. She amplified the organization’s mandate through an ambitious growth strategy, resulting in a thriving national organization serving over 10,000 annually, conceived and led a high-tech/high-touch multi-channel campaign, positioning the organization as the go-to-point for Irish emigrants to Canada during Ireland’s economic downturn and Canada’s skilled labour shortage, and transformed organizational capacity, growing the budget 110% and staff 300%.

The focus of her work across these three organizations is diaspora connectivity, recognizing that networking accelerates integration, both from a business perspective and the personal migration perspective.

Cathy has been published in the Irish Times and featured on the Times Women’s Podcast. She has been Master of Ceremonies and guest speaker at numerous events and summits including: Ireland-Canada Business Summit (Iveagh House, headquarters of the Department of Foreign Affairs and Trade Ireland); Thunder Bay Community Economic Development Commission; Ireland Canada Chamber of Commerce Edmonton; Global Irish Diaspora Congress (University College Dublin); United Brotherhood of Carpenters National Conference Canada; Global Irish Civic Forum (Dublin Castle); EUCCAN Achievements and Challenges of CETA Implementation; EUCCAN A One-Year Celebration of the CETA.

Cathy holds a Hon. BA (with distinction) in Humanities from the University of Toronto and a Masters degree in Women’s Studies from York University. She has studied Business Management and Digital Strategy and Communications Management at the University of Toronto School for Continuing Studies.



Dana Peebles, Founder and Director – Karitini Consulting

Dana has 36 years experience in international development, with sub-specializations in gender equality, evaluation and adult basic education and skills training. Her gender equality work has  focused on women’s economic empowerment, institutional gender mainstreaming, social change management and gender issues in a private sector context with a strong emphasis on gender and trade issues. She has also worked as a Project Gender Advisor for multiple CIDA or GAC-funded projects. Recent gender analysis work includes an analysis of gender issues related to micro-insurance in Indonesia and gender in the extractives industry in Latin America. She is currently part of a small team providing diverse gender advisory technical services and training to the European Union’s Partnership Instrument.

Ms. Peebles also has solid experience as an evaluation Team Leader on diverse projects.  This includes 7 global and regional evaluations with UN agencies, 2 with UNDP and UN Women at the national level. She has also worked in project management and as technical advisor/analyst and trainer in related fields, including 10 years in the Middle East, Africa, Eastern Europe, Southeast and Central Asia, and Latin America, having worked in 50 countries in total.

Ms. Peebles has an MA in International Development: Labour and Gender Studies. She speaks fluent English and Spanish and has a working knowledge of French and bahasa Indonesia. Ms. Peebles is the founder and Director of Kartini International, an award winning social enterprise specializing in gender equality services.


[1] http://www.international.gc.ca/gac-amc/campaign-campagne/ceta-aecg/index.aspx?lang=eng

[2] https://www.international.gc.ca/gac-amc/campaign-campagne/ceta-aecg/year_one-premiere_annee.aspx?lang=eng




The webinar is organized by WE EMPOWER Programme Team to mark the Global Entrepreneurship Week and the International Day for the Elimination of Violence against Women.

The WE EMPOWER through responsible business conduct in G7 countries is a programme funded by the European Union (EU) and implemented by UN Women and the International Labour Organization (ILO). The EU is also funding a sister programme in six Latin American and Caribbean countries: Win-Win, Gender equality means business together with UN Women and ILO and is considering a possible future EU action with strategic partner countries in Asia. The Asia project is currently being conceptualized in cooperation with UN Women.

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