Using social media and new ways to monitor progress on women's economic empowerment
Photo: Jessica McConnell Burt/GWU
Social media presence continues to grow steadily across the globe. People of all ages are increasingly engaging and sharing more on these online networks. Social media channels such as Twitter, Facebook and many others, can provide instant and continuous insight into public opinion and the state of global affairs. Many people have begun relying on these platforms as news sources. More organizations and companies are also recognizing the potential of social media and are trying to better harness its data and measure its impact.
Examples in distinct areas of the economy and societies show how social media has transformed monitoring and reporting mechanisms. In business, for instance, General Electric uses real-time social media mentions of electrical outages to provide repairs to its electric grid at a more efficient rate and even solving outages before they are officially reported by the public. During Haiti’s deadly cholera epidemic in 2010, HealthMap collected mentions of new cholera cases on Twitter, and using the geo-tagging feature, it compiled an instant map gauging the current outbreaks, weeks ahead of official reports.
- How could social media enable regular people to participate in the collection of data and reporting of challenges and progress towards women’s economic empowerment?
- What data could be more easily harvested through social media to gauge the current status of women’s economic empowerment?
- How could real-time data on social media be further utilized to monitor progress towards women’s economic empowerment?
- How can we ensure that data about women’s economic empowerment collected through social media is reliable, valid and accurate?
- Do you have examples of the use of social media as a tool to monitor progress towards women’s economic empowerment?