Are you ready for change? Gender equality attitudes study 2019

Discriminatory social norms lead to a wide range of persistent human rights violations and the systematic denial of women’s equal access to political participation, employment, education and justice, while also gravely undermining women’s protection from all forms of discrimination and violence.

The year 2020 marks the 25th anniversary of the adoption of the Beijing Declaration and Platform for Action, widely considered the blueprint for the achievement of gender equality.

Leveraging attitudinal change as a vehicle for gender equality appears as a critical tactic towards accelerating the full and effective implementation of the Beijing Declaration and Platform for Action, the 2030 Agenda for Sustainable Development and notably, SDG-5, on achieving gender equality and the empowerment of all women and girls. It is in this context that the Gender Equality Attitudes Study was developed under the leadership of UN Women and in partnership with five private sector organizations, including AT&T, Johnson & Johnson, Kantar, Procter & Gamble and Unilever.

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